KNOW THE AUDIENCE

Succesful buyers connect the goals of different audiences

in order to sell their travel program across the enterprise.

GOAL

High-level goal of this persona & audience

MOTIVATION & KPIs

Top drivers and key metrics that motivate

SALES STRATEGY

Recommendations & ideas for this audience

TESTIMONIALS

Candid feedback from industry experts

© 2018 by Team Barbara.
GBTA Ladders  Competition