C-SUITE

Leadership Team, Executives

1/3
"My top priorities are people, time and money...
in that order.

Oleg Naydonov

President -  VisaHQ

GOAL

Make decisions that positively impact the company

C-Suite leaders are leaders that are expected to drive the business forward. These executives operate at a high-level and often do not need to know details, but need to see  future positive impact for the organization.

1. Grow the Organization

According to Gartner’s 2017 CEO survey, 58 percent of CEO’s said growth was still their top business priority. C-Suite leaders are the pinnacle of an organization. It is important to never forget growth, while seemingly obvious, is the crucial aspect of their roles.

 

How can your vision for the travel program increase company growth? Does smoother travel result in more client meetings? Improved efficiency? Cost Savings? Make sure you are prepared to back up your claims with concrete data summarized in a clear and concise report. 

 

2. Digitize Business with Technology

According to KPMG’s 2017 U.S CEO Outlook, CEO’s listed digitizing the business as one of their top priorities. The C-suite knows that in today’s fast-changing and competitive world, being tech-forward is crucial for recruiting top talent, increasing internal efficiencies, and standing out among your competition.

 

Look at a travel program through a technology lens and pinpoint benefits. How can travel technology differentiate an organization? Can the technology resolve pain points and/or issues?

 

3. Maintain Customer Focus

The leadership team is extremely customer focused. Jeff Bezos, founder and CEO of Amazon.com, describes it well when he famously said “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”

 

4. Recruit & Retain Talent

To retain top talent, leadership must cultivate a company culture where high-achieving employees can stay motivated and thrive. Remind the C-suite that having a great travel program can set a company apart recruitmenting talent and help keep employees happy. Employees are more likely than past generations to partake in “Bleisure”, a newer term to describe when employees extend a business trip for leisure.

 

Does your travel program allow for a healthy work/life balance that attracts and keeps top talent? Try viewing your travel program through a new lense, as a perk and benefit for your employees. 

MOTIVATION & KPIs

SELLING STRATEGY

Core Values  |  Company Culture

Think big! Align your vision with your company’s core values. Ask yourself, what are the high-level values of my organization? What is our mission statement? Write down those values and make sure your travel program fits in and supports that mission. Some common core values might include, integrity, innovation, safety, community, and balance.

 

ROI  |  Return on Investment

The leadership team will need to see proof of ROI to grow the business. Gather the data that supports the travel program or map out a strategy to measure future ROI. 

 

Be Concise  |  Direct and To-The-Point

Albert Einstein said, “If you can't explain it simply, you don't understand it well enough.” Make sure you are brief, to-the-point and avoid clutter. Any data should be summarized on no more than a one page document. Remember time is valuable, be sure to respect your leadership team’s time. 

TESTIMONIALS

Oleg Naydonov, President - VisaHQ

 

“The first things that come to mind when I think of corporate travel, are the diffusion of knowledge and the opportunities that arise when employees see new places and meet new people.”

 

“People always win. That's what drives my decisions”

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“My top priorities are people, time and money, in that order.”

TRAVELER

Selling to C-suite leadership can improve the overall traveler experience as well. Successful selling could result in faster implementation of travel technology, increased travel benefits or perks, and more opportunities for employees to travel and interact with customers. 

© 2018 by Team Barbara.
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